10 Steps to Change
This is my first attempt at live blogging. I'm taking notes on this talk as it's happening. I'm putting first five steps here and will continue with second entry.
1- Make Meaning (i.e., make a difference, change the world)
With 2 pieces of cotton, leather, rubber construct a shoe under controversial sweatshop conditions - not compelling. But that's what Nike does and they market it with meaning.
2 - Make Mantra
Put's up Wendy's [bad] mission statement about leadership and innovation. "When I order a cheeseburger it doesn't occur to me that I'm involved in leadership and innovation."
FedEx: Peace of Mind or EBay: Democratize Commerce. All better than a mission statement.
3 - Jump to the Next Curve
Don't be satisfied working it out on the same curve. "The telephone was not a slightly better telegraph. It was a whole new curve."
4 - Roll the DICEE
D: Depth: Reef sandal has beer bottle opener in its sole.
I: Intelligence: BF-104 Flashlight...someone was really thinking here. Flashlight takes three different battery sizes.
C: Complete: Totality of experience. i.e., Lexus
E: Elegance: How beautiful is your laptop, your school?
E: Emotive. You love it or hate it, you are not indifferent.
5 - Don't Worry, Be Crappy
When you have some revolutionary idea and you wait for that perfect bug-free world, you will NEVER ship your product.
So, far....my favorite principle. It supports "Don't let the perfect, be the enemy of the good." Also, promotes the prototype mindset we all need to get things done.