Creating a Sense of Urgency

As I work on pushing forward on our curriculum revision project, I ran across these words by John Kotter in Leading Change:
"...transformations usually go nowhere because few people are even interested in working on the change problem. No matter how hard we push...if others don't feel the same sense of urgency, the momentum for change will probably die short of the finish line. People will find a thousand ingenious ways to withhold cooperation from a process that they sincerely think is unnecessary..."

We have a great staff, great culture, but I still worry that we haven't laid the groundwork for establishing a sense of urgency. I need to draft some of my own thoughts about why this could be so useful to the staff, the school and the students.